Visitor perspectives on engagement programmes at the National Zoological Garden, Pretoria

Abstract

Background: Zoos have evolved into centres for informal education. However, their contribution to sustainable conservation literacy remains under-researched, especially in the context of South Africa.
Aim: The study aims to examine the motives, awareness, satisfaction and recommendations of visitors regarding educational engagement programmes offered at a zoo.
Setting: The study was conducted at the National Zoological Garden (NZG) in Pretoria, South Africa.
Method: In this quantitative study, structured questionnaires were administered to a sample of 102 visitors to the NZG, using a simple random sampling technique.
Results: While leisure and entertainment remain the primary reasons for visiting, there is an increasing public interest and engagement with the educational activities offered by the NZG. The high levels of awareness, participation and satisfaction represent the zoo’s potential as an impactful informal learning space. The respondents indicated their desire to engage in more guided educational tours and interactive learning experiences.
Conclusion: The study affirms that educational programming is a central element of zoo visits, not a supplementary one. Ultimately, the study recommends that zoos augment their educational role through strategic support and responsive programming.
Contribution: The study underscores the dormant educational potential of zoos and recommends that they enhance their role as educational hubs with strong support from the public and strategic opportunities. By highlighting the educational role of zoos in promoting conservation awareness and ethical visitor engagement, the research contributes to sustainable tourism practices and aligns with broader goals of responsible tourism and community well-being.